Our Position on the Newsletter

Musarthis Art Gallery has chosen not to rely on newsletters. This decision does not stem from a rejection of digital tools nor from a lack of interest in dissemination, but from a precise understanding of the relationship between a gallery, the artists, and those who choose to engage with it.

Newsletters are based on repeated solicitation, reminders, and sometimes insistence. Art, however, is not meant to interrupt, capture, or demand attention. It is discovered, sought out, encountered. At Musarthis Art Gallery, the relationship is grounded in genuine desire, active curiosity, and voluntary engagement.

This approach addresses an audience that chooses to come, to read, to look, to follow a rhythm that is not imposed but shared. It is founded on trust in the intelligence, sensitivity, and autonomy of those who take an interest in art, as well as on an attention to the long term rather than to constant alerts.

The gallery’s activity therefore unfolds differently. It takes shape through the online magazine, freely accessible, which addresses artistic and cultural current affairs, exhibitions, artists, as well as cross-perspectives on art history and its contemporary continuities. This magazine constitutes a living editorial space, conceived as a place for regular reading and open reflection.

This approach is extended through the M.A.G Journal, the gallery’s printed publication. The journal is not limited to exhibitions; it also explores art history, lineages, cultural contexts, and contemporary issues, offering a space for in-depth, independent, and lasting reading.

Choosing not to use a newsletter affirms a certain idea of presence: being present without soliciting, proposing without pushing, existing without imposing. It leaves readers and visitors the freedom to come by impulse, by interest, by affinity.

At Musarthis Art Gallery, engagement begins in this way: through the choice to connect, to read, to follow, to visit—online or within the gallery—without reminders or injunctions, with constancy and freedom.

Visual : Verly Amé